Build better, faster.

I help companies and startups create better products faster.

I coach founders to navigate to Product-Market Fit, efficiently.


“Shashank has a true passion for driving innovation in a variety of environments, from small startup organizations to multi-billion dollar established companies. 

His process brings an energy that is focused on stretching a team to elevate the best ideas and getting to the results an organization is ultimately looking for. This works to drive not only the process, but also a culture of innovation within an organization."


Jeff Weiss

VP Innovation and Product Development, Bemis Manufacturing Company

"Shashank is really incredible. It’s rare to find someone who has taken the very best of theory and applied it successfully in actual practice.  Shashank has done just that. From Strategy, Design Thinking, Jobs to be Done, Design Sprints, Lean Startup and so much more - Shashank has combined these into repeatable processes. Applied in startups, new product launches, coaching teams, and building corporate innovation capacity across multiple product lines…Shashank brings an incredible mind and a wealth of experience to everything he does. Highly recommend."

Ryan Hatch

Head of Product Strategy & Innovation, Headway

"He was able to assist in helping us identify some of our unknown unknowns - a big deal for startups - and provide some high-level analysis regarding our opportunities in presenting the product value proposition and its market advantages. This alone probably saved us months - at least. The response to the product and presentation shifted for the better from that point, and Shashank is largely - if not entirely - to thank for it."

Houston and Stephanie Hoskins

Founders, Debtle (Fintech SaaS)

Hi, I'm Shashank:

An innovation expert

As founder of the Innovation Accelerator (an internal consultancy at a multibillion-dollar company) and of Workframe Consulting, I show teams at companies how to use the most appropriate innovation techniques to shorten project timelines, save money, launch successful products, and feel confident of being on the correct path from the beginning.

My proven strategies have helped my corporate clients:

  • Save time and money with faster launches,

  • Discover, capture new business opportunities,

  • Solve hard engineering problems,

  • Improve relationships between teams, 

  • Align hard-to-manage teams to common goals, & 

  • Optimize reliable and repeatable processes to capture great ideas and collaborate.

and a startup founder.

I founded two startups (both in the tech space, one bootstrapped and one funded) that taught me incredibly useful lessons.

Additionally, I help vet startups/companies for acquisitions which gives me insight into how startups are looked at by investors. 

My startup clients save time and money because I show them exactly how to:

  • Identify their passions and desires and align them to their goals in the startup world.

  • Vet their startup ideas for market potential and discovering unmet needs.

  • Develop prototypes for actionable feedback.

  • Identify and mitigate risks in the march towards Product-Market Fit.


What Can I Do For You?

Innovate Your Business

To Get To The Next Level

Centering on my Frame & Box™ method, there are 3 primary ways I can help your company: 

  1. Help you develop your first new product development process.

  2. Help you design and establish the most effective innovation practices and/or team for your company.

  3. Facilitate workshops using best-in-class methods for your teams, depending on your needs.

Each of these is detailed below.

1. ​Let me help you develop a new product pipeline for your company. 

  • Are you a growing company looking to grow your top line with new products?

  • Do you want to launch your next product but aren't sure where to start or which product idea(s) to choose and execute?

  • Do you have limited time and resources?

I will help you develop an new product strategy to translate your business goals into an actionable product roadmap. I'll help you install systems that will become your new product pipeline for your business goals using proven processes that minimize time and optimize your existing resources.

This is ideal for companies with one successful product out in the market or a small portfolio.

2. If you're looking to go beyond just new products and want to differentiate yourself in the marketplace with undeniable innovation, let me help you systemize the latest and greatest innovation methods at your company.

  • Do you want a dedicated team to churn out valuable products that customers want?

  • Do you want this team to work like a well-oiled machine that is aligned to the business's long-term goals that minimizes waste?

I started an Innovation Center at a multi-billion multinational where I tested many unique and sophisticated practices on harnessing innovation such as Design Sprint, JTBD, ODI, Design Thinking, and CPSP. 


I will help you design an innovation strategy with your leadership staff to enable your company to develop new market-dominating ideas rapidly, reliably, and predictably that are tailored to your culture and processes and will differentiate by using the strengths for your company. 

This is ideal for mid-sized to large companies that are looking to innovate out of a plateau.

3. Let me facilitate workshops that get you fast results around a specific goal. 


I'll spend a few days and work with a select, small group at your company to design your goal and help you structure the path to that goal, including:

  • Designing an innovation strategy that translates your business goals into innovation,

  • Developing an innovation and/or new product roadmap,

  • Discovering and capturing new business opportunities,

  • Solving hard engineering problems,

  • Improving relationships between teams, 

  • Aligning hard-to-manage teams to common goals.


I can also teach members of your company how to use my methods to run the most effective workshops so you can continue running them, internally when you need them.

Please send me a brief email with what you're looking for and we can set up some time to go over your needs and how I can best help.

Startup Founder Coaching For The Exceptional

You, the ambitious founder, get tons of advice from everyone you talk to about your startup, some of them contradictory.

There are mentors, advisors, business lawyers, accountants, friends, family, & colleagues who all mean well and want to help. But do they really know? How does one tell good advice from bad or not applicable?

The problem is you can't until you try all the advice you receive and see which works best. 

But no one has that kind of time or resources.

So I recommend you listen to the person who is most likely to have experienced what you're experiencing. And if you can find someone who has experienced founding a startup more than once? Even better. Because, chances are, this person has now seen patterns and is less likely to have gotten lucky. Their words are rooted in practical theory - the best kind of theory.

Oh, and if this person also happens to have studied the science behind developing new products (because they're a total nerd about this stuff) and created their own best-in-class methods and helped individual inventors to multibillion-dollar companies develop successful products? It's probably safe to say that this person is more than likely to be of use to you, the ambitious founder.

I believe the closest thing we have to a shortcut is learning from others.


I have leveraged the heck out of this insight and am now looking to use what I've learned to help other entrepreneurs.

But entrepreneurship is possibly the hardest undertaking and it requires a real commitment.

Because of my experiences of developing products at my own startups and at/for companies, and my detailed experiments with the best methods out there to develop ideas into successful products, I know what great looks like.

I help make things simpler for you, though not always easier. 

I show you, the ambitious founder, how to perform at your highest level to get the kinds of results that you thought were months or even years away, faster than you thought possible. 

I know what it's like when you still have a 9-5 job and are not ready to quit. Or if you're working on an idea in a space you have no background in. Or when you want to make progress but you're not sure what progress looks like.


How do I validate my idea? How do you get useful feedback from customers? Where do you even find them? What should I charge for my product? Where do I sell? 

These questions can be overwhelming, for sure, but are often just the surface level questions for a startup to become a viable business. 


I've overcome these and more and helped more than a dozen clients do the same.

If you trust me and my process, you'll see for yourself what you can do.

What You Can Expect:

Each client gets about 15 hrs of time each month; incl. virtual/in-person meetings and follow-ups:

  • 1:1 access for duration of our engagement.

  • 1 hr/wk meeting, minimum.

  • Customized programming, depending on your goals, needs, and wants.

  • Rigorous accountability.

If you think you're ready to accelerate your role as a founder and your startup - apply below.

It's quick but helpful for me to know if and how I can help you.

If everything looks good, I'll set up a brief interview for us to see if we're a good mutual fit. I'll reach back out to you, either way, ASAP.

Let's Take Your Business to the Next Level

© 2021 by Shashank Varma